reshaping the ideology of fashion
pt. 2: Q&A with Diane and Lena - taking part in the future of fashion
Nov 7, 2018
by Diane & Lena
In this second part of the conversation with Diane and Lena, the committed twins from Mauritius Island share their adventures and how their travels have informed a new vision for sustainable fashion. Diane and Lena understand the importance of conscious buying, knowing that if we all join together we can not only make a positive impact on the environment but also transform the way we connect with the clothes we consume, use, enjoy.
Q&A session with Diane & Lena
Q1: where have your travels taken you?
We had the privilege to start traveling starting at a very young age. And we both quickly became quite addicted to it. It was eye-opening to discover countries in Europe, Africa and Asia, such as France, England, Scotland, Ireland, Spain, Germany, the Netherlands, Seychelles, South Africa, Swaziland, Indonesia, Vietnam, and the Philippines among others.
The diverse cultures and awakening experiences have taken us on a personal journey to reconnect with our-self. And especially since our stay in Vietnam and the Philippines, we have reconnected with our fashion selves. Indeed, through our meetings and discoveries, we realized that we were representing the typical fast fashion consumer, looking for trendy clothes at cheap prices without knowing their social and ecological consequences. As a result, we decided to shift our consumerism and start looking for alternatives and solutions. And while doing so, we want to share our journey to empower everyone to be part of the change.
Q2: what is something that has shocked you about the industry?
Besides the tons of wasted clothes, the lack of awareness has shocked us. The more we dug in, the more we understood how manipulated we consumers are by the giant behind the fast fashion industry.
The quick and easy process of buying clothes, created by those big brands, has turned the vast majority of us into lazy consumers unwilling to change consumer habits. As a result, by not questioning the status quo, a majority are not aware of the destructive social and environmental consequences of their purchasing.
This is why one of our main missions is to create awareness by selecting, promoting and collaborating with all types of changemakers globally.
Q3: Where do you think the fashion industry is headed?
Whereas consumer behaviour is changing slowly but surely, the inspiring technologies and innovations advancing sustainable fashion are skyrocketing. From sustainable sourcing to innovative textiles, such as Econyl or Pinatex, to business initiatives, we believe that the next big things that will change the fashion industry are in the Silicon Valley.
denim unspun is a very good example of how an innovative and disruptive technology can tackle a major environmental issue, such as waste, with style and ethics. We are strongly convinced that innovation will be a key player helping to democratise sustainable fashion.
"denim unspun is a very good example of how an innovative and disruptive technology can tackle
a major environmental issue, such as waste, with style and ethics."
Q4: In what ways has conscientiousness made you look and feel even better?
Feeling better means a closer connection with ourselves. As a result, conscientiousness has represented 90% of our look good and feel good. Let us explain. Being massively exposed to social media, it tricks us into wanting what we don’t need or emphasizes the idea that we cannot wear the same outfit too often. These trends’ shorter life cycle has nourished the Fast Fashion brands’ opportunities to produce more, as people are constantly looking for products to satiate their social proofing.
Indeed as Tim Jackson perfectly said people are being persuaded to spend money they don’t have on things they don’t need to create impressions that won’t last on people they don’t care about. People, and we used to be this way, are completely detached from their true nature. They think about clothing in terms of impression, not in terms of identity.
That is why our recent detachment to our external appearance and our reconnection to our internal nature has concretely made us both look better and feel better. As clothes represent our chosen skin, we are now choosing to wear our identity and values.
Q5: What are some of the difficulties of buying sustainably, and how can we get around them?
We think that the two mains difficulties of buying sustainably are the price and the offer. Indeed, the limited offer is still quite exclusive and not very accessible to the many.
For example, some feedback we got from our followers is that it is difficult to buy sustainable clothes for a family of 4 children or even for a student. And on the top of that, if they are willing to make an effort and invest they don’t know where to shop and what are the good brands.
To get around, we have to understand that we have a misconception about the price.
In fact, buying a t-shirt at 10 dollars has hidden social and environmental costs, such as bad workers' conditions and waste pollution among others taken into account these factors would have made the t-shirt much more expensive.
Moreover, instead of buying cheap clothes very frequently, we can take this budget to buy better quality and fewer clothes.
But how can we know which ones are good and where to shop them?
The more we become aware and conscious about ourselves the more we are willing to make that extra step to know who is who in this industry.
Follow us as we collaborate with sustainable and disruptive brands, and we will simplify the search for you.