design your denim

once you've decided it's time for your dream jeans, you'll design your denim according to your unique style through:
1. cut - mission, offline, launch
2. color of denim 
3. waist-rise / leg-length preferences 

take a look at our fit algorithms here to better understand how the denim will form to you.

fyi: we do things this way to eliminate back-end inventory, wasteful processes, and stereotype inducing norms in fashion. we think that jeans, a staple since the 1800's, are a good start in preserving the planet.

let's do this thing together:


what is denim unspun?

denim unspun are customized jeans with the smallest impact and the largest life span. through innovative technology and sustainable sourcing, we've gotten rid of sizes and are revolutionizing the fashion industry.

mission deck

our store experience

"space blue skinny jeans are honestly the sexiest and most comfortable pair
i own."

ed haynes, founder of @coastalfitnesshk